Earlier this spring, roughly 1,000 beauty vloggers registered for the FACE Awards. A panel of judges narrowed down the selection to 30 contestants. The contestants created their first challenge videos based on the theme “Vintage Beauty” which went live on YouTube™ for public viewing on May 31. NYX officially launched the public voting period at GenBeauty, hosted by top beauty vlogger Michelle Phan’s ipsy Network in Los Angeles. Beauty lovers, brands and beauty industry pros visited the FACE Awards voting station inside the NYX lounge to vote live on their favorite contestants’ videos. Forty thousand votes were submitted over the weekend and the vote count continues to grow exponentially.
On June 7 a tally of public votes will decide the 20 contestants who will move on to the second challenge. After the second challenge, 12 contestants perform their third challenge and the 6 receiving the highest amount of votes will advance to the final event. The top six finalists will be flown to Los Angeles to compete in a live show in front of fans, peers, beauty influencers and celebrity judges in August. Contestants will be judged on their creativity, educational content, artistry and personality.
Style: Stimulating. Sensual. Spicy.