My sense of smell completely changed after having kids and I found myself unable to tolerate traditional fragrances. I have found that non-toxic options have come a LONG way, and I absolutely love some of the more natural scents I have stumbled upon over the last couple years. I am a semi-crunchy person: I use essential oils but I also vaccinate my kids; I like organic food but I love Ben & Jerry’s; I love green beauty but I still use a lot of mainstream makeup products. A positive change in my lifestyle that hasn’t been hard to make? Completely swapping out traditional/standard perfume that everyone and their mother wears for something responsibly sourced, luxurious, and free of potentially harmful ingredients…that smells BETTER than what I had been wearing.
I was introduced to Phlur through their sampling system. I happened to see their brand on an ad on my computer and I spent my own money to purchase a couple samples of scents I thought I would like. Based upon descriptions alone, it’s easy to find something that resonates with you. Each scent says what the notes are, gives a description of the lifestyle and preferences of the person wearing it, and there’s a playlist. You can really feel the vibes before you pull the trigger.
Of the fragrances I’ve tried (and I’ve tried five now) I’ve resonated the most with Hanami. Phlur describes it: AN AQUATIC FLORAL TABLEAU, WITH A REVERENT SUBTLETY AND A WARM EMBRACE.
I prefer warm and sensual scents that aren’t overpowering, and let’s be real…in the natural/organic/clean/less toxic fragrance world the options are somewhat limited in this type of scent. So many notes I love aren’t found in nature. Hanami’s notes are fig, white florals, hazelnut, and sandalwood. The scent has a lot of depth but is still light and airy and never overpowering.
I love that Phlur uses lab-created synthetics that are safe for the skin rather than harvesting something like natural sandalwood which has been overharvested and is a vulnerable species. For musk, they use synthetic ingredients that replicate natural musk scent, for sustainability reasons, and because they are cruelty-free. There are no synthetic musks that could be potential endocrine disruptors. They don’t use parabens, phthalates or other potential skin irritants. I love that they are super transparent about their ingredients and they list them all with a breakdown on on their website. There is no need for stabilizers or other hazardous chemicals because the bottle the scent comes in is opaque to protect it from light damage.
Excuse me if it seems like I’m gushing…I just feel like I found the golden ticket when I stumbled upon this brand and had to share!
Other things you might want to know: Plur doesn’t use animal products or threatened plants on the International Union for the Conservation of Nature’s Red List; is Leaping Bunny certified for being cruelty-free; supports Made Safe and its mission to change the way products are made for healthier; they donate money from each bottle to environmental organizations.
All in all, it’s a brand with a cool mission and their fragrances are phenomenal, and it really surprised me how much I liked them. If you’re intrigued, I totally suggest getting a sampler. For only $18 you get to try three scents of your choice.
Phlur is not the only brand doing it right. I’m also obsessed with Zents and Tsi-la to name a couple other GREAT brands. Some of my favorite scents by them are linked below!
As a full disclosure, I bought two sample sets with my own money and connected with their brand later down the line. They are coming out with a new scent to try that I’m going to help them create- Scent X is its name (so far)…be on the lookout on social media for more info on that! Super exciting.
What kind of scents do you wear? Do you use essential oils, traditional fragrance, or are you like me and like to try out less toxic options?