Clean Beauty Swap- Liquid Eyeliner

In recent years, I’ve been on a quest for a greener lifestyle. Health and wellness is important to me, and my cleaning supplies, whole foods selection, and beauty bag showcase that. Well…most of the time. I haven’t gone completely natural with everything, but lately I’m taking much more of an interest in ingredient labels than I ever have. Natural, organic, and non toxic beauty pique my interest when I run to Sephora or Ulta, where the growing trend has been for less toxic products. I’m excited that I’ve been able to make some clean beauty swaps. One thing I never thought I’d find a replacement for? My liquid eyeliner. 

Clean Beauty Swap: liquid eyeliner. beautycounter precision eyeliner review

For as long as I can remember, I’ve always used Stila Stay All Day Waterproof Liquid Liner. To be honest, it’s one of those staple products for me that I love so much, I’ve rarely searched for a different one. In the past I’ve used Lancome Artliner and Kat Von D but always come back to Stila. I have a love affair with felt tip eyeliners that deliver a crisp line in a quick hurry. 

Recently, I decided to give some Beautycounter products a try after many of my friends were raving about their products. Beautycounter is a safer line with much cleaner ingredients than most mainstream makeup brands. I noticed they had a liquid eyeliner and decided to give it a try. My expectations were extremely low. I need a rich, matte-black finish, long wear, and the ability to create thin or thick lines. I found it very doubtful I’d find anything that touched upon how much I love Stila! 

The color

Have you ever tried a liquid eyeliner and noticed that some have a glossy finish? I can’t stand that! I love a matte black line. I was surprised to see that the colors of the Stila and the Beautycounter were both equally intense. You can see I striped both on my hand, and they are quite similar. One line is thicker than the other in my picture, but both are capable of producing a thin or a thick stripe with practice! 

beautycounter precision eyeliner review, comparison of beautycounter to stila liquid liner

Ease of application

I have always found a felt tip to be the easiest application method. Beautycounter Precision Liquid Liner has a small brush tip which I thought would bother me, but after a time or two, I’ve found it to be just as easy to apply. Consider me converted, now that I’ve tried this side by side with my prior favorite, and was able to achieve an identical look on both sides. 

beautycounter precision eyeliner review, comparison of beautycounter to stila liquid liner

Bet you can’t tell which is which! Left (as you are looking at the pic) Beautycounter; Right- Stila

Wear time

On days I am applying makeup in the morning, I typically do so around 7:30 am and remove by 10:30 pm. By the time I’ve reached 15 hours of wear time with any makeup look (with no touchups) it’s looking slightly shabby. When I wear tested this, I applied Stila All Day on one eye and Beautycounter Precision Liquid Liner on the other. The wear was identical on both sides. 

Ease of Removal

Eye makeup, especially of the waterproof variety, can be difficult to remove. I often think I got it all only to wake up with raccoon eyes the next where the residual product collected overnight underneath my eyes. I was surprised to see that the main difference between the two formulas was that Beautycounter’s was MUCH easier to remove. It came off super easily with the makeup remover I usually use.

beautycounter precision eyeliner review, comparison of beautycounter to stila liquid liner

Overall thoughts

I’ve always taken an 80/20 approach with clean beauty. My beauty bag is far from perfect when it comes to ingredient lists, but I’m eager to dip my toe in the water on finding some better replacements. I didn’t think my liquid liner would be easy to replace, but color me SHOCKED that the Beautycounter Precision Liquid Liner stacked up well to the competition. For $21 (with an account) vs. $22 for the Stila, I am happy with the price, quality, application, removal, and wear time. I’m glad I could find a non-toxic beauty staple like this for my makeup bag! 

Precision Liquid Liner Ingredients: Aqua/Water/Eau, Bentonite, Pullulan, Glycerin, Cystine, Lactobacillus Ferment, Lauroyl Arginine, Sodium Cocoyl Glutamate, Xanthan Gum, Sorbitol, Acacia Senegal Gum, Trehalose, Caprylyl Glycol, Caprylhydroxamic Acid, Iron Oxides (CI 77491, CI 77499)

beautycounter precision eyeliner review, comparison of beautycounter to stila liquid liner

Curious about Beautycounter?

I’ve been eyeing this brand at a distance for months. I finally pulled the trigger a couple weeks ago when I found myself running low on my favorite foundation, and seeking out a cleaner alternative. I grabbed a few more things too (eyeshadow palette, resurfacing peel, lipstick duo, just to name a few!) Let me know in the comments what you’re most interested in seeing next! And if you are interested in joining Band of Beauty, send me an email. There’s no need to join Beautycounter as a business, but joining Band of Beauty gets you a sweet discount and product credit towards free beauty products. It’s a better deal than shopping at Sephora, that’s for sure! 

Join Band of Beauty here.

What do you use for your eyeliner? Share with me in the comments below! 

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  1. 11.29.18
    Chelsea said:

    YESSS, this comparison is so good! I actually always wondered how it compared to Stila because that used to be my go-to as well. I know that I love the BC liner, but I’d never tested it with another liquid liner side by side. Seriously so good!

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