Before I start, let me explain something- when I was doing research for this BB cream article, I stopped into Ulta to exchange my tinted moisturizer, because I got the wrong color when I bought it (I got Agent 06 which is for yellow undertones- it looked bad on me). They didn’t have that formulation anymore which confused me and the salesperson. But wait…they do have the exact same product on the shelves now, just repackaged. Instead of being called just plain “tinted moisturizer” it was called BB tinted moisturizer SPF 20. They actually stopped selling their tinted moisturizer, and renamed it and repackaged it to be a BB cream. On their website on the BB cream’s page, they also say “*please note that not all shades are available in new packaging, but formula is the same” and they refer to the old shades in their drop down menu. So don’t be fooled into thinking this is something new and exciting- it’s the old tinted moisturizer, just now they call it BB cream.
Ok…so on to the BB tinted treatment primer! It claims to work as a primer, moisturizer, light foundation, anti-aging treatment and sunscreen. The SPF on this one is 30 so that’s great. I found it to be moisturizing for sure, but because it also works as a primer, it has a lot of slip to it and the formula is quite thin. It is feather light and my skin feels like a baby after using this. It honestly feels like I’m wearing no makeup. It has very little to no coverage on me.
The website boasts light to medium buildable coverage that helps even skin tone and conceals discoloration, acne and other skin imperfections. It also is supposed to diffuse light and minimize the appearance of fine lines, wrinkles and pores while improving skin luminosity. In the summer, if you have great looking skin already and and don’t really need to do much besides give a minute amount of coverage to your skin, you’ll probably like this. They do market this as a primer- not a BB cream or foundation- because it’s not even listed by the other BB creams on their site. I would definitely need to set this with a powder because by itself it is too sheer and dewy on me.
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