With all the backlash in the media right now about brands not catering to all skin tones, I wanted to give a shout out to some of my favorite brands who are doing it right. Every foundation on this list is one that I’ve tried, owned, and loved on my dry, acne prone, sensitive, 30-something skin.
Whether your skin color is light, medium, or dark, it can be hard to find the right shade to match you, so a huge shout out to the brands who are doing it right!
The images below are clickable and lead to the online retailer if you want to learn more.
Cover FX Custom Cover Drops// I’ve constantly been impressed with Cover FX for coming out with new and innovative products. I love these drops that can be used with your skincare regimen to give sheer, medium, or full coverage, and I love that there are 25 shades in a variety of undertones to choose from!
Clinique Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15// There are 24 beautiful shades available in this sheer finish, radiantly gorgeous foundation. Something for everyone! READ MY REVIEW
Smashbox Camera Ready BB Water Broad Spectrum SPF 30// This is a great, sheer formula for all skin types, looks like your skin but better when you wear it, and has an SPF 30. Best yet, of the 8 shades available, there is a good range of light AND deep shades.
Make Up For Ever Ultra HD Invisible Cover Foundation// Perfect for every skin type, this foundation has an ultra-lightweight texture and a flawless finish, and comes in 40 beautiful shades for every skin tone.
Lancome Teint Idole Ultra Long Wear Foundation// This beautiful, long-wearing foundation gives a natural-looking, velvety-matte finish for up to 24 hours, and comes in 40 shades!
Naked Skin Weightless Ultra Definition Liquid Foundation// With 26 shades available, everyone can have flawless skin with a demi-matte finish. It’s beautiful year round but I reach for this foundation most in the summer when my skin is more combination than dry! READ MY REVIEW
Laura Mercier Flawless Fusion Ultra-Longwear Foundation// There are 20 shades available in this foundation, which is one of my favorites for a matte finish. I love that there are so many shades for medium skin!
Clinique Beyond Perfecting Foundation + Concealer// There are 27 shades in a variety of undertones available in this amazing formula. This is one of my favorites for full coverage!