Edit: This review is for Benefit Roller Lash Mascara. The mystery has been revealed!

popsugar mystery mascarapress sample

I went out to check my mail LATE last night and noticed I had a package from Popsugar. A mystery mascara! I am a huge mascara junkie, and I usually purchase mascara from Sephora, so I was excited to hear that Popsugar and Sephora had partnered together to make a mystery formula. People are writing their reviews here on Sephora.com and telling what they think of it, and the general public will be told what the formula is on February 2nd! In the meantime people are taking pics of their lashes and posting on Instagram with #CURLPOWER to share their opinions and generate buzz for this new product. I thought I’d share my tube with you on here.

popsugar mystery mascara 2


The description: Innovative brush hooks your lashes for visible lift, giving you a super-curl that lasts up to 12 hours. 

The brush is really neat! It has teensy tiny bristles and I found them perfect for getting at my bottom lashes and in all the nooks and crannies. I didn’t wear makeup today, but I did try this on one of my eyes. Obviously, it’s the one in focus. You can kind of see the other lashes on my left eye are definitely not made up. If I’m being honest, I’m still sitting around my house right now with only one eye done. Thankfully I don’t have to be anywhere important today.

popsugar myster mascara 3I like the mascara so far. I haven’t had the time to review it extensively yet. I didn’t wear it in the shower or for a workout. I think it may be waterproof or at the very least, water resistant. It has not smudged or flaked on  me so far today. I didn’t curl my lashes at all, and I think it curls them pretty well for me!

If I had to guess what brand this was from, I would say Benefit. They have hinted on Instagram at having a new mascara coming out. If it wasn’t Benefit, I would guess Sephora brand. Not enough people talk about Sephora’s brand but they have really nice makeup. I could see this being a promo for the store brand. 

What do you think? Have you heard of the mystery mascara? What brand do you think it’s from?



8 Comments on Popsugar’s Mystery Mascara= Benefit Roller Lash

  1. Alison
    January 31, 2015 at 9:46 pm (3 years ago)

    I like this, it looks great on you. I’d love to give it a try – I’m always on the lookout for the next best mascara out there. My current favorite is Tarte Lights, Camera, Lashes 4-in-1.

    • justina
      January 31, 2015 at 9:50 pm (3 years ago)

      If I could only wear one mascara for the rest of forever, that would be my choice! Good taste, Alison!

  2. Nidia - Lit From Within
    January 31, 2015 at 11:44 pm (3 years ago)

    I’m chuckling over here thinking of you with one eye made up, like in Clockwork Orange.

  3. Kath Thefabzilla
    January 31, 2015 at 11:55 pm (3 years ago)

    Now I’m intrigued w/ this mascara. When is the great reveal?

    • justina
      February 1, 2015 at 12:09 pm (3 years ago)

      Feb 2nd!

  4. Brooke @ Blushing Noir
    February 1, 2015 at 8:45 am (3 years ago)

    When I first saw this on YouTube from Raeview the tube threw me off because it reminded me of Dior… so I just figured it’s Dior lol now with all of the hints from Benefit I’ll have to agree with you and say it’s their new one! It’s doing lovely things for my lashes, too!

  5. Kristin Bassett
    February 1, 2015 at 11:26 am (3 years ago)

    You have me excited for the Feb 2nd reveals!


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